Meta ads · read-only
Know what to cut before it costs you.
Dashless reads your Meta account every 30 minutes and hands you the decision, priced in £/mo. You apply it. It never touches your account.
Private beta · founding seats £99/mo, locked for life
Today · Acme Co.last 30 days · GBP
At stake this month
£2,270
Verdicts ready
7
Account return
3.62×
Cold · Broad 25-44KillBudget bleed · ROAS 0.9× against your 4.5× target, 11 days and £1,120 in.£1,120/mo
Serum — hero bottleScaleWinner suppressed · 4.8× for 9 days on a budget that hasn't moved.+£640/mo
Gold hoops — macroWatchCreative fatigue · Frequency 4.8 and CTR down 34% from its baseline.£310/mo
Illustrative account. Every live Dashless account belongs to a real client.
£59,800
of wasted spend identified
last 30 days, across the beta
30min
between account reads
plus a fresh read whenever you open it
32
ad accounts in the beta
agencies and in-house, July 2026
21
checks on every read
objective-aware, judged on your targets
0
changes made without you
read-only — it has no write access
Who it's for
The hard part isn’t the change. It’s the hour before it.
Reporting overtook creating as the thing marketing teams do most — 88% of organisations, up from 51% a decade earlier. Dashless does that hour and hands you the decision. You still make the call.
01
Reads
Every 30 minutes, plus the moment you open it. 365 days of history on the first connection.
02
Judges
21 checks against your own targets, and only where the campaign objective makes the metric fair.
03
Ranks by money
Scale, kill or wait — ordered by what it costs to leave alone, in £/mo.
04
Proves it after
Every call you took, graded against doing nothing. The wrong ones included.
PHD and WARC, “Shift”, 2021 · 1,721 senior marketing practitioners worldwide
The product
Five screens. One set of numbers.
Everything reads from the same ledger, so no two screens can tell you different things.
Acme Co.last 30 days · GBP
What needs you, priced in £/mo and ordered by what it costs to leave alone.
Since you were last here
3 new findings (1 critical) · £412/mo of new waste detected · 2 actions taken
Behind target — ROAS 1.84× vs 2.5× goal (last 30 days). Start with the actions below.
Revenue
£98,900purchase value attributed by Meta
Spend
£27,3001,413 purchases
Return on spend
3.62×revenue ÷ spend
Pause2· £1,340/moBudget3· £820/moScale1· +£640/moCreative4· £310/moSetup1Watch3
What needs youThe rest are running fine.
- Budget bleedCold · Broad 25-44ROAS 0.9× against your 4.5× target, 11 days and £1,120 in.£1,120/moPause ad set ↗Mark doneDismissLater ▾
- Winner suppressedSerum — hero bottle4.8× for 9 days on a budget that hasn't moved.+£640/mo
- Creative fatigueGold hoops — macroFrequency 4.8 and CTR down 34% from its baseline.£310/mo
Also in here: 21 checks · verb tabs · Ads Manager deep links · dismissals that stick
06
Alerts
You hear about it while it’s still cheap.
Write the thresholds you actually care about — ROAS under 1.0 for twelve hours, spend over £900, frequency past 3.5. Breach one and it lands in Slack and your inbox, with the money on it.
Rules on ROAS, CPA, CTR, frequency, spend and CPM, sustained over a window you set. Plus the 21 checks as they fire, a weekday morning digest, and a Monday weekly one. Quiet days send nothing.
Coming soonAutonomous actions on your rules
Today a rule notifies you and Dashless suggests the fix. Next: the same rule can pause the breakers and scale the winners while you're off the account — with you as the approver, never on autopilot.
Hard alert rulesSettings → Hard alert rules
- ROAS < 1.00sustained 12hFired 14/07/2026✉ Email⌗ Slack· account
- Daily spend (£) > £900sustained 6h✉ Email⌗ Slack· account
- Frequency ≥ 3.5×sustained 24h✉ Email⌗ Slack· account
- CPA (£) > £45sustained 24h✉ Email⌗ Slack· account
dDashlessApp#acme-ads
- Your ruleROAS < 1.00 · sustained 12h09:12ROAS fell below 1.00 on Acme Co.Current value 0.84, sustained over the last 12 hours.Threshold alert
You make the changes in Ads Manager — we never touch your account.
Two things reach you. Your rules fire on a threshold you set. Signals come from the 21 checks, measured against each ad’s own baseline — that’s where “ROAS dropped 31%” comes from.
07
Agent access
Your own AI can ask Dashless what deserves money.
Eight read-only tools over MCP, live today. Mint a key in Settings, paste the line below, and your agent can ask for verdicts, signals, savings and day-by-day performance.
$ claude mcp add --transport http dashless https://dashless.app/api/mcp --header "Authorization: Bearer dsk_live_…"
Added MCP server “dashless” · 8 tools
> Which ads deserve more money this week?
calling list_ad_accounts → get_ad_verdicts(account_id, limit: 20)
· Serum — hero bottle · 4.82× over 9 days · budget flat · scale
· Cold — Broad 25-44 · 0.94× vs your 4.5× target · kill
· Gold hoops — macro · £980 of a £1,200 evidence floor · wait
Read-only. No tool here can change your ad account.▍
Keys are yours, not per-account, and revocable from the same screen. Read-only: no tool here can change your ad account.
Compare
A decision queue, not another dashboard.
Ads Manager is free, live, and where changes actually happen — Dashless decides, it doesn't replace it. Here's the honest split.
Swipe the table to compare all three →
| Dashless. | Ads Manager alone | Dashboard tools | |
|---|---|---|---|
| What you open to | ✓ A ranked decision queue, priced in £/mo | ✕ Campaign tables you filter yourself | ~ Charts summarising yesterday |
| Tells you what to do | ✓ Scale / Kill / Wait, with the evidence | ✕ Data only | ~ Anomaly flags at best |
| Prices each decision | ✓ £/mo at stake on every row | ✕ No | ✕ No |
| Creative analysis | ✓ 22 reports, pooled by the asset itself | ~ Per-ad breakdowns you assemble | ~ Per-ad, usually |
| Knows your stock | ✓ Live ads cross-checked against your store daily | ✕ None | ✕ Rare |
| Checks its own work | ✓ Outcomes vs do-nothing — wrong calls shown | ✕ No memory of your calls | ✕ No |
| Tells you when it breaks | ✓ Slack and email, on rules you write | ~ Automated rules — no money context | ~ Daily digest, mostly |
| Price | £99–£399/mo | Free | £100–£500+/mo typical |
“Dashboard tools” describes the reporting-dashboard category generally — specifics vary by vendor. Ads Manager remains where every change is applied; Dashless is read-only by design and links you straight to the right screen in it.
Pricing
Built for agencies. Priced for one operator.
Founding Member
Operator features · 1 account · first 50 · locked for life
£99/mo
- 1 Meta ad account
- All Operator features
- £99/mo locked for life — first 50 members only
- Direct line to the founder
Operator
Most pickedThe AI co-pilot that knows when not to act
£149/mo
- Up to 5 Meta ad accounts
- 2M AI tokens/mo
- Kill / Scale / Tracking decision engine
- 22 creative reports — what wins, pooled by asset
- Every fix spelled out — you apply it in Ads Manager, we never touch your account
- Budget pacing with instant breach alerts
- Mon/Fri strategic memo
- Long-term account memory
Agency
Operator + 15 accounts + cross-account view
£399/mo
- Everything in Operator
- Up to 15 Meta ad accounts
- 6M AI tokens/mo
- Cross-account portfolio view
- Ask Dashless (/ask)
- Priority support
Public sign-up opens when the beta closes — join the waitlist for a founding seat.
Stop finding out on the first of the month.
Connect one account and see what Dashless finds in the first 30 minutes.
Read-only · Meta only · disconnect any time