Everything you might want to know,
in plain English.

Dashless checks every ad in your Meta ad accounts against your target, tells you which to scale and which to pause, and shows the numbers behind each call. You can also ask its analyst questions about any account. It only reads your accounts and never changes them: you make every change yourself in Meta Ads Manager.

Click Sign inand continue with Google. We use Google's 2FA + passkey support, no passwords to remember. If you don't use Google, click "Email me a sign-in link instead."

A few minutes. Sign in, connect Meta, pick the ad account, and add a ROAS or CPA target if you have one. Targets are optional. The first sync reads the last 30 days, and findings appear once that data has landed.

Not for the free read: connect one ad account and Dashless reads it once, no card. A plan starts with a 14-day trial, which needs a card, and you won't be charged until day 14. Cancel any time before then in Settings and you pay nothing.

Click "Try demo data" on the dashboard. We seed a complete mock account with realistic signals, an AI strategic memo and pacing data so you can explore every feature without connecting anything.

Two plans, priced by ad account, never by ad spend:

• · Agency, $199/month for 10 client ad accounts and 5 team seats. Each pack of 5 more accounts is $50/month, up to 50 accounts ($299/month at 20, $599/month at 50).
• · Solo, $49/month for one connected ad account and 1 seat, for a brand running its own ads. No client seats or client report links.
• · Extra seats are $10/month each on either plan, for a teammate or, on Agency, a client.

Adding a pack or a seat always shows the price and asks you to confirm first.

Madgicx and Revealbot charge by your ad-spend tier; Triple Whale charges on your store's revenue. With all three, growing costs you more. Dashless doesn't take a percentage of your spend and won't move you up a plan because you scaled. Agency is priced by the number of client accounts, and Solo covers up to $50K/month of ad spend; if a brand outgrows that, we'll talk rather than silently re-tier you.

You get email reminders halfway through, with 3 days left, and on the last day. Your card is on file from the start, so when the trial ends on day 14 your first month bills and Dashless keeps running. Cancel any time before then in Settings and you pay nothing.

Yes. One click in Settings → Subscription → Manage billing. Your subscription ends at the next billing cycle. We don't pro-rate refunds, but we won't charge you again.

If something is genuinely broken on our side and you tell us within the first 14 days of your first paid month, we'll refund you in full. Beyond that, no refunds, but the trial is designed to remove the need.

Each plan includes a monthly allowance of AI analyst questions: 100 on Solo, and 300 on Agency plus 100 for each account pack. The allowance counts questions to the AI analyst only.

Five signal types, refined by Dashless AI:

• · Creative fatigue, frequency rising while CTR falls
• · Budget bleed, campaigns spending at target while ROAS degrades
• · Winner suppression, top-ROAS ads receiving too little budget
• · Audience overlap, ad sets bidding against themselves, inflating CPMs
• · Rest recommendations, formerly-winning ads degraded past threshold

Plus scale opportunities (winners that may take more budget) and pacing and budget breach risks. Each one is a suggestion with its evidence; you decide what to do.

Mondays and Fridays at 7am UTC, Dashless AI reads your pacing, signals, and recent changes and writes you a memo: a short executive summary, your concerns ranked by revenue impact, your opportunities, what worked recently, what didn't, and a prioritised focus list for the next 7 days. Export as Markdown, CSV or text to send to clients.

We used to. We pulled it because a percentage without a defensible derivation is worse than no number. Today we show the raw inputs instead (the days of data, the spend and the number of conversions behind the signal) so you can judge for yourself whether the sample is meaningful.

Its own past, over three windows rather than one. We store the parent entity's daily numbers for the 30 days before your change, and pool them into the 7-, 14- and 30-day return it was actually running at. Each of those is carried forward flat and compared to what it returned after. The verdict is their agreement: beat all three and it worked, missed all three and it didn't, all three within 10% and nothing moved. When they disagree we say "Mixed", because the honest answer is that it depends what you compare against.

Every status, budget, targeting, and creative change you make in Meta is picked up by our sync. We capture pre-change metrics, then accumulate up to 30 days of post-change parent metrics. Results show what each change actually moved, against what that entity was doing beforehand.

Because those are true and a percentage would not be. "Mixed" means the 7-, 14- and 30-day rates disagreed about this call. "Measuring" means fewer than seven settled days have passed. "Too few purchases" means under ten conversions since the change, which cannot carry a return figure. "Not comparable" means Meta's attribution window changed partway through, so before and after were not counted the same way.

No. Today's spend has landed but the conversions attributed to it have not, so an action measured this morning would look worse than the same action measured tonight. Every window ends yesterday, and each result says which day it is settled through.

We check, and we say so. Alongside each result we compute what the entire account did over the identical days. When the account moved the same way by enough to explain most of the change, the result is labelled as such.

No. Dashless reads your ad account and never changes it. It does not pause, edit, create or publish anything. It suggests what to pause, scale or refresh, shows the evidence, and links to the campaign, ad set or ad in Ads Manager where Dashless holds that link. You make the change yourself. Mark it Done in Dashless and it follows what the change did.

Nothing happened to your account, because Dashless never touches it: you reviewed the evidence and decided. Every suggestion shows its data window and the benign explanations Dashless AI checked before raising it, so you can judge it on the evidence before acting.

Dashless reads your ad account through the Meta permissions you grant: ads_read, for your campaigns, ad sets, ads, creatives and their delivery and performance insights, and business_management, to identify which Business Manager owns the account. It never changes your ad account. We never read messages, Page posts, or personal data about the people your ads reach.

Encrypted at rest with AES-256 using a per-deployment encryption secret. Database access is restricted by Supabase Row-Level Security so you can only ever see your own rows. We never log decrypted tokens.

No. When Dashless AI analyses your account or you ask the analyst a question, the relevant data and your message are sent to Anthropic's API for processing. Under our agreement Anthropic does not retain that data for training.

Postgres database at Supabase (AWS-backed, multi-region failover). Application servers at Vercel. All data in transit uses HTTPS. Stripe handles all payment data, we never see your card.

You can disconnect any Meta account from Settings at any time. To export the AI strategic memo as Markdown, CSV or text, click Export on the memo panel. To request full deletion of your account and all associated data, visit Data deletion or email support@dashless.app, we process deletion requests within 7 days.

Yes. We are a UK-registered business (registered office in Glasgow, Scotland). We minimise data collection, store tokens encrypted, never sell or share data, and honour data-subject access and deletion requests within statutory timeframes.

Meta analysis is available now. Snapchat read-only reporting is also available. TikTok, Pinterest connections are coming shortly, in that order. Google Ads is not scheduled yet. Findings and creative analysis currently require Meta.

Yes. Click Connect Slack in Settings, choose your workspace and channel, and critical signals and hard alerts post there as they are raised.

Today, alerts go to your account email. Multi-recipient is on the roadmap once we have customer demand.

Not yet, we're focusing on the in-app experience. A public API and webhooks are roadmap items once an agency customer asks for them.

Yes, that is what Agency is for. It includes 10 client accounts and grows in packs of 5 up to 50. Every account gets its own verdicts, targets, alerts and reports, and the portfolio view ranks every client by what needs you first.

Yes, on Agency. A report covers a week or a month: the numbers, what moved and why, the creatives that carried it, and a written summary you edit before your client sees it. Share it as a read-only link, schedule it weekly or monthly, or give your client a seat that shows their account and nothing else.

Yes, email hello@dashless.appand we'll build a custom plan.

Madgicx leans toward automated optimisation. Dashless is advisory: it explains what is happening in your account and suggests what to try, and you make every change yourself in Ads Manager. Different philosophy, different buyer. Madgicx prices by ad spend; Dashless is flat.

Motion is creative analytics, Hook/Watch/Click scores. Dashless is account-level analysis plus creative reports. If your bottleneck is analysing creative variants, Motion is the right tool. If it's understanding what is costing you, what is working, and what your changes did, that's us.

Triple Whale is attribution-first, solving "where did sales come from". Dashless is analysis-first, solving "what changed in my ads, why, and what should I try next". They sit in different parts of the buying workflow.

Meta's own tools flag individual issues inside Ads Manager. Dashless reads the whole account together: what changed, what could explain it, which creatives are carrying results, and what to try next, with the evidence and the timeframe on every number. It suggests; you decide and make the change in Ads Manager.

Because it cuts through noise. Most of what your ad account shows you every day is noise, pacing volatility, attribution lag, normal day-of-week variance. Signal is what's actually wrong, what's working, and what to try next. Hence the name.

A small team based in Glasgow, Scotland building a tool we wished existed. We've spent years running Meta ad accounts ourselves and got tired of the same five problems (fatigue, bleed, suppression, overlap, decay) going unexplained by every tool we paid for.

Coming. We're focused on getting the first 50 paying customers right before opening a community. If you want early access, email hello@dashless.app.

Email support@dashless.app. We respond within 24 hours on business days, usually sooner. Founder responds personally for the first ~100 customers.